Welcome to Gower Guiding.

Your host John George has fished for bass for over 50 years around his native North Pembrokeshire and the Gower Peninsular.

Specialising in salt water fly fishing for bass and mullet,John’s focus is to encourage and help anglers visiting these parts of Wales the chance to experience catching bass and mullet in these Areas of Outstanding Natural Beauty.We encourage catch and release with the emphasis on ‘catching not killing’.John will advise on tackle choice plus how to read the local coastline pointing out areas that may hold fish etc.

John also fishes for bass using live sand eels. A long day working the fly rod can be broken up by incorporating a few hours using this method giving tired arms a rest from casting whilst the sand eels can give exciting sport fished using light tackle in moving water!

John has a particular passion for fly fishing the warm tropical flats around the coastline of Belize, Central America for tarpon, permit and bonefish. Also at the end of his guiding season in Wales John regularly visits Ireland to fish for autumn bass on the south east and in particular the south west coastline of County Kerry where the warm waters of the Gulf Stream help keep the bass close inshore well into winter.

Anglers who do not fly fish on a regular basis are encouraged to practice as often as possible (in your local park, on a sandy beach or wherever you have space to cast a line ensuring that you use an imitation for your fly for safety reasons). This means that when you fish the salt you are ‘ready to go’ rather than spending the first few hours of a guided session learning to cast again. Practicing the double haul will help you achieve that extra bit of distance with your fly when needed, especially when fishing a surf beach where wind and wave can sometimes impede your ability to reach the areas where fish are feeding.

As of season 2020 a take home quota of ‘two fish per 24hr’ policy for European bass has been enforced by the European Fisheries Committee provided the fish is above the minimum size of 45cm. This rule applies from 1st March to end of October. For the rest of the year a catch and release policy applies.

Your guide-John